Adidas has kicked off its collaboration with the Saudi Arabian Football Federation (SAFF), unveiling the team’s new home and away jerseys. Drawing inspiration from the palm tree featured in the national emblem, the home jersey channels the growth, vitality, and prosperity of the country through gold-like accents that add an air of sophistication, both on and off the field. Not to be outdone, the women’s team flaunts a unique palm tree-inspired variation on their home kit, marking another milestone by becoming an official FIFA-ranked nation. With the away jersey boasting a sleek white design with dark green sleeves and the iconic adidas stripes in gold, these kits celebrate Saudi Arabia’s cultural and football heritage. Adidas solidifies this release with the “Weaved as One” campaign, a tribute to Saudi culture’s fabric that celebrates unity in the football community and beyond. The inspirational campaign film follows men’s and women’s national team players, presenting the new kit to diverse communities that represent the DNA of Saudi heritage and sports culture, from camel herders to e-sports enthusiasts. As football continues to grow in Saudi Arabia, this four-year partnership marks the beginning of an exciting journey toward further success and excellence for both the men’s and women’s teams.
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