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Jessica Chastain and Doutzen Kroes front Piaget’s new Possession campaign

The spotlight falls on the ever-evolving pieces...
One luxury label and two familiar faces. That's all it took to create Piaget's most captivating campaign to date. Take a look here...

During SIHH in January, Piaget showcased some of its luxurious jewellery offerings and iconic novelties to top editors, watch enthusiasts and exhibition-goers, but the brand’s most exciting revelation was that Doutzen Kroes is the new face of Piaget.

Specifically fronting the brand’s iconic Possession collection, the former Victoria’s Secret model was announced as Piaget’s newest ambassador with a captivating campaign, shot in Ibiza by the ultimate photography duo, Mert & Marcus

With a sneak peek given to the public during the horology exhibition earlier this year, the full Possessions campaign just launched in full worldwide and it doesn’t only feature the Dutch model. 

Piaget’s International Brand Ambassador, Jessica Chastain, also fronts the campaign and is captured beautifully wearing the feminine pieces from the timepiece and jewellery selections. 

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Now, see what IWC Ambassador Raya Abirached had to say in an exclusive interview with Buro 24/7 Middle East