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LORO PIANA’S NEW COLLECTION WILL MAKE YOU WANT TO STAY IN YOUR COCOON

No limits to comfort
Trust us, you'll want to stay wrapped in Loro Piana's new Cocooning collection...

As we officially start to welcome cooler temperatures, an upgraded wardrobe with weather-appropriate choices is a must. And Loro Piana’s Cocooning collection is giving a selection of leisurewear pieces the ultimate luxe treatment. 

Representing the most intimate dimension of the brand’s universe, the Cocooning collection is crafted in the finest knits and materials, and is meant to be used within the household – and beyond – as it focuses on comfort and understated elegance through a selection of enveloping silhouettes. 

Synonymous with Italian excellence and service quality, Loro Piana’s empowering journey through refined cashmere begins with slip dresses, trousers and shorts, which are then mixed with crop tops, camisoles, long cardigans, hoodies and turtlenecks – all offered in a light and harmonious colour palette ranging from Nougat to Candoglia Marble, from Kasha to White Snow.

Characteristics of the collection – think elegant lines, softness, comfort and ribbed textures – are then translated to cardigans, shorts, socks and thigh-high socks. And as always, Loro Piana’s offerings make sure everything is pleasurably supple and it’s carried throughout the collection’s accessories as well: home boots, soft cashmere home slippers and knitted boules.

To celebrate the launch of the collection, Loro Piana tapped Imaan Hammam and Kirsty Hume to front the pieces in a dedicated campaign captured through the lens of Inez & Vinoodh.

If we could look this good at home enjoying our well-being, sign us up. 

Loro Piana’s Cocooning Collection is now available in selected boutiques worldwide on Loropiana.com and Mytheresa.com (the exclusive e-commerce partner). 

ALSO READ: IS AUGMENTED REALITY CHANGING THE WAY WE SHOP?