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Naomi Osaka makes her grand slam debut as Louis Vuitton’s new ambassador

Game, set, match!
The tennis champion has earned herself a new title as Louis Vuitton's brand ambassador...

Louis Vuitton‘s sophisticated portfolio of brand ambassadors is expanding following the announcement that Japanese tennis champion Naomi Osaka is joining the Maison as its newest face.

Multi-faceted, independent and influential, Osaka is the embodiment of the Louis Vuitton woman, and she’s set to step into her new role and make her debut for Louis Vuitton’s Spring-Summer 2021 fashion campaign photographed by Louis Vuitton’s Artistic Director of Women’s Collections, Nicolas Ghesquière.

“Aside from tennis, my most treasured passion is fashion; and there is no brand more iconic than Louis Vuitton. It is such an honour to work with Nicolas — he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become global brand ambassador is truly a dream come true for me,” says Naomi Osaka.

The announcement comes after a successful year for Osaka following her win at the 2020 US Open and earning herself the title of being the highest-paid female athlete in history.

“Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values,” says Nicolas Ghesquière.

Now, discover Louis Vuitton’s latest fragrance.