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Bella Hadid fronts Max Mara’s new campaign

There's no stopping her
Bella Hadid's latest campaign for Max Mara has just been revealed. Discover it below...

Bella Hadid had a stellar year in 2017 (she was named the reader’s choice for Model of the Year in’s annual survey) and 2018 shows no signs of being any different for the 21-year-old model. The younger sister of Gigi Hadid replaced her sister as the face of Italian fashion brand Max Mara‘s accessory range for F/W ’17 and has now returned for her second campaign for the house. 

The images for the S/S’18 collection were released across the weekend and show Bella in a variety of looks from the brand’s new collection, sporting seriously dewy skin and styled wet hair. The images were shot by legendary photographer Steven Meisel (who also recently lensed Coach’s new S/S ’18 campaign with Selena Gomez) and it was styled by Carine Roitfeld

Max Mara

Max Mara

Max Mara

The brand also released a behind-the-scenes teaser video on Instagram overnight, which you can watch below.

Now, see how Max Mara has reworked its iconic 101801 coat for Pre-Fall ’18.