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Hot handbag alert: We’re in love with Salvatore Ferragamo’s Viva Bow bag

Salvatore Ferragamo's Viva family is expanding...

If you’re an arm-candy lover just like us, we’ve got some sweet news for you as Salvatore Ferragamo are expanding its handbag family and we’re obsessed.

The Italian fashion brand — recognised for its heritage and innovation — has introduced a new Viva Bow bag resulting in a design that is both timeless and contemporary.

Inspired by Creative Director Paul Andrew’s Viva shoe (a house icon), the new Viva Bow Bag continues to reflect the codes of the house as it is embedded with craftsmanship, innovation and individuality.

Crafted with a modernised update of Vara’s iconic grosgrain bow, soft nappa leather, a magnetic closure and a detachable, matching leather strap (you have the choice to wear it on the shoulder, as a cross-body, low from the hand, or as a clutch), the Viva Bow bag is a statement silhouette you’ll want to add to your everyday wardrobes.

Speaking of the new bag, Paul Andrew said: “The Viva Bow bag is the latest addition to a new generation of Ferragamo design that forwards our house’s storied heritage of innovation. As with the Viva shoe, our starting point was the realisation that while each new generation is distinct, individual and shaped by its time, every new generation also begins in a context created by that which came before it.”

The Viva Bow bag is now available online and in all the Salvatore Ferragamo stores.

Now, discover Salvatore Ferragamo’s latest capsule collection that highlights the maison’s historical silk archives.