Hublot is fully embracing the summer season with the introduction of a new timepiece – one that we’ll be fronting for the entire summer. The summer edition of the iconic Big Bang Unico has an all-purple update featuring a 42-mm case cut from aluminium, a modern, lightweight material. It’s as stunning as it is striking.
How was the colour produced? It’s been made possible using a process which guarantees impeccable durability and offers remarkable protection from scratches and impacts.
At the heart of the new timepiece also sits the HUB1280 manufacture calibre, a chronograph movement whose column wheel is visible through the dial. To round off the aesthetics of the watch, it has a power reserve of 72 hours and two straps in the same colour (one in Velcro and the other featuring the brand’s signature natural rubber).
“This summer, Hublot is celebrating colour with the “Summer in the City” theme,” says Ricardo Guadalupe says Hublot CEO. “The season is set to be bright and bold! The colourful campaign will culminate in the launch of the Big Bang Unico Summer Purple. This Haute Horlogerie instrument is also the ultimate fashion statement – it makes a great splash! This summer, we are celebrating beauty!”
Celebrating the new timepiece and paying tribute to the Middle East is an influencer-driven campaign where Annabella Hilal, Zeynab El-Helw and Deema Al Asadi joined the Swiss watchmaker to dive into the bold, bright colours of the summer.
Featuring the striking shade of purple on their wrists, this fresh colourful approach inspired by Hublot’s new “Summer in the City” campaign is proof that the vibrant Big Bang Unico Summer Purple is the most on-trend luxury watch this summer.
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