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Bloomingdale’s Dubai shines the spotlight on Boucheron’s new, playful and rebellious collection and all its glittering glory

Introducing a new chapter in the maison's history...
Playful, colourful and oh so empowering, Bloomingdale's Dubai offers a new jewellery collection that will totally spark joy (and freedom) in your wardrobes...

The summer holidays are almost upon us and that means, it’s time to refresh your styles in time for the summer season — both in the fashion and jewellery departments. It’s essential to ensure you’re fully equipped with a closet that caters to an inevitably busy calendar of sunset barbecues, destination getaways and beach gatherings. 

Luckily, Bloomingdale’s Dubai has got you covered.

Boasting a beautiful edit of statement jewellery pieces, there’s one particular collection that stands out from their plethora of luxury offerings. 

Bloomingdale’s Dubai just launched a brand new collection from Boucheron —  one of the most sought-after maisons today. With several iconic collections such as the graphic ‘Quatre’ and ‘Serpent Bohème’, the French luxury brand are expanding its portfolio and have just opened up a new chapter in its history. Here’s introducing you to the Jack de Boucheron collection…

The new Jack de Boucheron collection is as captivating as it is capable of endless variations, with each piece expertly crafted to be playful, rebellious and free.

The idea behind it? Boucheron’s traditional aesthetic and craftsmanship is highlighted through a gold thread that is connected by a jewellery clasp.

The inspiration? The Jack de Boucheron’s flexibility was inspired by audio cables, whilst its clasp is what hides a connection inspired by a jack. 

The way you wear it? Neither a necklace nor a bracelet, pieces from the Jack de Boucheron collection can be combined, connected, stacked or transformed. Playful yet emancipated, it allows every woman to wear the piece the way she desires, evoking excellence, personal freedom and a rebellious spirit.

A new emblem of the maison, Jack can be found adorned in white gold or yellow gold, complete with diamonds too. You can wrap the piece around once, three times or six times, on your wrists, necks or if you’re feeling really adventurous, your waists (but with a single line of gold). 

It’s totally up to you if you want to wear it on its own or with another piece. 

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Boucheron boutiques are located in The Dubai Mall and Mall of the Emirates in Dubai, and Sowwah Square in Al Maryah Island in Abu Dhabi. Boucheron is also available in Bloomingdale’s in The Dubai Mall. 

Now, discover which Boucheron pieces were spotted on the red carpet at the 2019 Cannes Film Festival