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Louis Vuitton’s B.Blossom jewellery campaign stars the ultimate girl gang

Five fresh faces...
Louis Vuitton has called upon a roster of A-game celebrities for its latest B.Blossom jewellery campaign...

Louis Vuitton has long been known to cast a slew of famous faces to front its campaigns (do you remember that Pre-Fall ’19 lookbook featuring 17 of the brand’s celebrity friends?). And for the maison’s new jewellery line, it’s no different. 

In very clear compositions, the French house has highlighted our next impulse buy: B.Blossom jewellery pieces, and has enlisted five of the house’s famous friends to model the ultimate statement pieces.

Stars including Zhong Chu Xi, Indya Moore, Chloë Grace Moretz, Signe Veiteberg and Sophie Turner (who just got married to Joe Jonas and is planning two weddings) all feature in the new jewellery campaign. 


An homage to the maison’s star-shaped flower motif (you know, the one that is part of the iconic LV monogram print), the B.Blossom collection sits around necks, wrists and fingers of the celebrities as British photographer Craig McDean captures the playful yet elegant aesthetics of the collection. 

Now, discover Louis Vuitton’s latest Cruise 2020 collection