The string of Cruise 2020 shows have already kicked off with Chanel, Prada and Giorgio Armani showcasing their collections, respectively. However, today’s next trans-seasonal collection might be the one we were looking forward to the most.
For Cruise 2020, Gucci is shifting away from destination spots and instead, have chosen to stay local. Set to take place in Italy (or more specifically, the capital), the Cruise 2020 showcase will unfold at the Capitoline Museums — one of the most prominent landmarks in Rome.
With a backdrop that displays a large number of ancient Roman statues and Renaissance art, can you imagine how Insta-worthy the space will be? The location has been chosen as a result of Alessandro Michele‘s fascination with the old world. Plus, it draws a place reminiscent of the Creative Director’s childhood.
With enough to strongly influence the forthcoming collection, we can expect great things (as per usual). Make sure to tune in and watch the collection unfold at 10pm local time (8pm if you’re in Italy) today…