New York Fashion Week has wrapped for another season, and now as we gear up for London Fashion Week, the stats from the first week of the month are in. And newlywed Priyanka Chopra came out on top as the celebrity with the most influential post — yes, as in singular. Chopra posted just once during the week at the Michael Kors show, sharing a sweet snap of herself and the designer following his show (which featured Barry Manilow).
According to Launchmetrics, the post earned almost Dhs2 million in media impact value and had 54,000 engagements. The single post was mentioned in more than 360 social media posts and 113 news articles, too.
The newest Mrs Jonas is clearly a crowd favourite.
Coincidentally, Michael Kors was also the top brand account for the week, earning Dhs26 million in media impact value with 2.9 million engagements on 137 posts.
Given the powerhouse nature of this pairing, could a collaboration be on the horizon? We certainly would not be opposed to it…
In the meantime, find out which TV-star-turned-fashion-icon is collaborating on Karl Lagerfeld’s next collection.
