Just hours after Rodarte revealed the show location for their upcoming Fall/Winter ’18 collection showcase in Los Angeles, Max Mara has revealed where it’s taking its next Resort collection to.
Whilst America seems to be a popular choice for luxury labels including the aforementioned, Prada and Louis Vuitton (both of these labels will be showcasing their Resort 2020 and Cruise collections in May), Max Mara has decided to stay in Europe.
The Italian label will be heading to Germany on June 3, although the location is yet to be revealed.
Prior to their Germany debut, the brand is to be on the road a lot, as they have showcased their latest Cruise ’19 collection in Reggio Emilia, Italy, their Pre-Fall ’17 collection in Shanghai and London for Resort ‘16.
In the meantime, take a look at Prada’s new Intimate Duality Spring/Summer ’19 campaign.
