Every quarter, the Lyst Index ranks the fashion industry’s hottest brands and products. And for Q4 2022, the fashion technology company and premium shopping app just revealed the hottest brands and products taking over the business right now.
Officially taking the top spot – and for the very first time – is Prada.
The formula behind The Lyst Index considers “Lyst shoppers’ behaviour, including searches on and off platforms, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three-month period.”
Online searches for the luxury Italian house’s rose by 37% for the Q4 period (Oct-Dec 2022), and according to Lyst, it could be in part due to the introduction of Prada’s first fine jewellery collection made of recycled gold, Charli D’Amelio fronting the Prada Linea Rossa line for Fall/Winter ’22, or having a new CEO for the Prada Group.
The list also confirms the decline of Balenciaga as it dropped the top 10 (and a whopping 7 places) for the first time since the start of The Lyst Index. Other surprises include Coach, who entered the top 20 for the first time, as well as Moncler, who climbed 14 places with a 76% rise in searches through the quarter.
Discover the top 20 hottest brands of the moment below…
4. Miu Miu
6. Bottega Veneta
9. Dolce & Gabbana
10. Saint Laurent
15. Louis Vuitton