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Hugo launches Reversed personalisation service in new store at The Dubai Mall

Only available until October 31
The celebrations for Hugo's new store opening have officially begun...

In August, Hugo opened the doors to its first standalone store in Dubai. The store, located in The Dubai Mall, is home to a menswear offering that includes the brand’s Fall/Winter ’18 collection and Hugo reversed logo collection. The space is clean and minimalist, allowing the brand’s ultra-cool pieces to stand out across the store. 

To celebrate the opening of the new 141-square-metre space, you can now get your hands on either a T-shirt or a sweatshirt and personalise it via a bespoke service that will print your very own reversed logo. What you print is entirely up to you — with the holidays coming up, might we suggest you get your family’s gifts sorted now? The service is exclusively available until the end of the month. 

Take a look inside Hugo’s new store here and see some pieces from the reversed logo collection…

The personalisation service at the new Hugo store in The Dubai Mall will run until October 31, 2018, on selected items. 

Now, find out who just won the prestigious 2018 Hugo Boss Prize