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So, Gucci is the hottest brand in the world right now according to Lyst

New report
Global fashion platform Lyst released its latest report for the final quarter of 2018 and Gucci is sat up top as THE brand of the moment. Surprised? Nope...

Gucci’s Creative Director Alessandro Michele is probably on a high right now because Gucci has just been crowned the hottest brand according to Lyst – the fashion number-crunching platform. 

Michele’s been knocking it out of the park with his latest feel-good campaign for S/S’19 and he’s got the hottest faces in Hollywood (that’s Lana Del Ray and Jared Leto) fronting his beauty campaigns. Not to mention, the debut of fine jewellery had our lust list exploding. 

So it totally makes sense that Gucci is the hottest brand right now, beating Off-White (who previously held the title) and Balenciaga for the top spot. 

According to Fashionista, it was Gucci’s successful sales in its accessories category that drove it to take first-place in Q-4, as more than six million shoppers searched for an Alessandro Michele-designed bag, belt or shoe over the last three months of 2018. We feel so seen right now. 

And previously, the luxury Italian house was the most searched and shopped brand throughout 2017 and 2018

The rankings also show that other Italian luxury labels are dominating right now too including Moncler, Fendi, Versace and Valentino in the top 10. It’s been a great year for the Italians. 

Take a look at the full list of top 10 hottest fashion brands here:

1. Gucci
2. Off-White
3. Balenciaga
4. Moncler
5. Fendi
7. Stone Island
8. Vetements
9. Valentino
10. Burberry 

Now, find out where Chanel’s next Mademoiselle Privé exhibit will be held