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Fashion Forward Dubai’s pop-up store just opened in Saudi Arabia

Get ready to do some serious shopping
One of the Middle East's most successful fashion platforms is opening an exclusive pop-up experience in Saudi Arabia. Here are the details...

The Middle East is home to a slew of talented and leading fashion designers and more so now than ever, we’ve been seeing their creations pop up on our Instagram feeds (and celebrities, too). 

Now, Fashion Forward Dubai (FFWD) is returning for the second edition of its pop-up store in Saudi Arabia’s leading department store, Rubaiyat, located in Jeddah.

Being the ultimate platform for the region’s upcoming designers, there will be a range of S/S’18 apparel and accessory collections, as well as Ramadan capsule collections by designers from the Middle East. The list includes Anaya, Atelier Zuhra, Arwa Al Banawi, Baruni, Beige, Bint Thani (who recently teamed up with 55FIFTY7 for an exclusive Ramadan collection), Hessa Falasi, Lama Jouni, Nasiba Hapiz, Sara Altwaim, Shahad Rehami and Sara’s bag.  

Speaking of the new pop-up, Bong Guerrero, FFWD CEO and Co-Founder, said: “Fashion Forward has decided to partner with the prestigious Rubaiyat for its second edition as we firmly believe in the synergy that this partnership brings to all parties involved. We were thrilled with the success of the designers in last year’s pop up and are enthusiastic about the opportunity to continue nurturing our designers in growing retail markets, such as KSA.”

The Fashion Forward Dubai pop-up will open in Saudi Arabia’s leading department store, Rubaiyat in Jeddah, from May 25 to June 15. 

Now, take a look at where you can purchase the bracelet newlywed Meghan Markle gifted to her friends ahead of the wedding