All while keeping the English spirit tradition of Burberry’s legacy and its codes, the designer brought a subtle punk edgy Britain spirit on the runway. Lee, known for his Bottega Veneta revamp, is stepping in to redefine Burberry through his eyes. A wide contrast between Burberry’s former creative director Riccardo Tisci who had implemented a much darker flavor for the garments while the new creative head, sheds a vivid touch to them making them more tasteful and relatable. The designer states that “the core of Burberry is functionality” and the garments should be focused on activity.
Starting off with the ambiance of the show, the space was inspired by the Burberry’s heritage tents, everyone was seated on warm check Burberry blankets, waiters offered Burberry branded hot water bottles and classic hot toddy’s — the usual British drink when you’re all cozied up in winter. A simple effective way to make a clear statement of a rooted brand in its origins right off the bat! The mood hovered more when models appeared on the runway with Burberry’s DNA codes such as the check whom is highlighted in bold colors through its tailoring, blanket coats and knits accompanied by a newly progressive Equestrian Knight Design (EKD). Lee translates his vision with over-sized dun-colored trench coats with faux fur collars, a mix of deconstructed car coats embellished with clutched hot water leather goods, rooting us to the warmth of Britain on a cold winter’s day. The trousers were displayed of pleated tartan-inspired kilts and British symbolled patterns such as the English rose and duck in different colours. Similarly, the shoes range from galoshes to equestrian-inspired boots to open sandals covered in warm faux fur. Not to forget “A wind of change” and “Change is inevitable” are some of the statement pieces of the show marking a new era for Burberry.
“I wanted to celebrate what’s great about Britain,” Lee said. “What’s so unique about London is you go down the street and are surrounded by people from so many walks of life, all living together.” The designated designer is all about the UK outdoors and bringing real Britt’s feels with the outdoor leather goods that have the great “B” adorned on them whether it’s the saddle bags or satchels. Will he be able to skyrocket the UK brand the way he had done with his previous Italian success? An eye is kept on this one!