Burberry is embracing the excitement and anticipation of the festive season by launching its new seasonal campaign, titled ‘The Night Before’.
Imagined through a distinctive Burberry lens, the campaign’s festive energy is captured in collaboration with the visionary TORSO – where familiar moments of festive preparations are confidently individual, daringly original and free.
Officially making their campaign debut, Burberry tapped world-renowned Shakira and Burna Boy to star in the film and a series of captivating images. Here, they brought the heat to the festive season by embodying their own interpretation of the exhilaration of the night before.
Shaking things up for Christmas, Shakira fronts a sheer gown for the campaign whilst Burna Boy’s look includes an iconic outerwear piece in the signature Burberry Check. The festive collection also includes beige car coats, eveningwear such as tulle gowns with the Equestrian Knight Design and oak leaf crest in light-catching crystals, as well as classic menswear suits printed and jacquard-woven with the Equestrian Knight Design.
Celebrating the joyous moments of preparation that lead up to the festive period, the campaign film shows several episodes such as Burna Boy striding across freshly fallen snow, musicians rehearsing to the rhythm of the season, Shakira standing on formal dinner tables that transform into a Burberry runway – the ultimate setting for self-expression and new takes on festive traditions.
Below, watch ‘The Night Before’ festive campaign…
In addition to the two renowned faces fronting the campaign, Burberry’s festive offering packs a powerful punch of the perfect gifts to give.
On the womenswear front, pieces include iconic outerwear pieces refreshed in new iterations – think a soft fawn EKD cotton gabardine jacquard jacket and dark birch brown Exaggerated Check wool hooded duffle coat with contrasting stripes.
There’s also the brand’s signature Lola bag which has been reimagined in a softly structured, quilted runway bag crafted in Italian-tanned leather with a punctuated Thomas Burberry Monogram in metallic silver, crystal-embellished and Vintage Check bouclé iterations.
Menswear pieces feature the come-up of black padded leather parkas with logo details, black shearling and leather coats and an orange cotton-canvas field jacket with contrast collar and embroidered logo. Gifts for the men in your lives also include an engraved EKD palladium-plated signet ring and cufflinks, as well as the signature Thomas Bear charm updated in a trench gown, crafted in topstitched leather with a crystal-embellished headband.