In the world of fashion, designers become storytellers, using fabric, color, and form to craft narratives that transcend the mundane. As we sit in the audience or view these presentations through screens, we are drawn into a visual feast where every detail, from the choice of models to the music playing in the background, has been carefully orchestrated to evoke emotions and provoke thought. With their power to inspire and mesmerize, fashion presentations remind us that beauty can be found in the artistry of clothing and the creativity of those who craft it. As we eagerly anticipate the French runways’ forthcoming revelations, BURO beckons you to savour the finest fashion presentations witnessed beneath the enchanting Italian skies, so keep your eyes wide open.
At MACH & MACH, a mermaid visits the city and discovers retail therapy!
Imagine a mermaid, an aquatic enchantress, venturing into the bustling heart of the city. There, in Milan, she discovers the sheer exhilaration of retail therapy, her tail of scales elegantly navigating the streets as she immerses herself in the vibrant pulse of the city center. Her eyes glitter with wonder as she explores the kaleidoscope of shops, her heart echoing with the rhythmic beat of the metropolis. After a day filled with the delights of shopping, she seeks solace within the confines of a luxurious hotel room. With an air of anticipation, she gently unwraps and arranges her treasures, a treasure trove of memories and exquisite finds, each item bearing a unique story. It’s an intimate ritual, a personal shopping experience, a testament to the essence of her seaside adventure, now entwined with the pulse of the city that captivated her. Mach & Mach’s Spring/Summer 2024 collection emerges as a majestic tribute to the underwater world and its regal inhabitants from mermaids to tritons.
Colourful islands and a fashionable sea, welcome to Casadei’s presentation.
These fresh additions harmonize seamlessly with a collection defined by its diversity and a relentless pursuit of innovation. The models come together with vibrant silhouettes within a sea of style, each bearing a name that embarks on a chromatic journey encompassing the earth itself. From the serenely rosy tones of ‘Minou’ to the resplendent golden hues reminiscent of amber, from the tranquil whispers of ‘Panama’ to the alluring embrace of ‘Pink,’ and from the refreshing ‘Bohemian Blue’ to the contemplative ‘Etruscan Brown’ or ‘Rum,’ the collection resonates with the invigorating presence of ‘Topaz Yellow.’ It also embraces the fiery red of coral, the subdued elegance of ancient gold jewelry, the pristine white of salt flats, and the velvety black of summer nights.
Island Inspirations: Taller Marmo Explores the Timeless Allure of the Mediterranean.
Break time? Not a chance! Taller Marmo has us yearning for a Mediterranean getaway, the quintessential emblem of bohemian relaxation and effortless sophistication, a timeless sanctuary for those seeking respite from the rigors of modern life. It’s on this ethereal island, suspended in the sea’s embrace, that the Milan-based visionaries Yago Goicoechea and Riccardo Audisio wove their creative tapestry. Their collection drew inspiration from the intrinsic harmony between practicality and the whimsical pursuit of opulence—a fusion that encapsulates the carefree allure of island living, bathed in the misty allure of the ocean.
Loro Piana transformed the heart of Milan into Japanese-inspired and culturally rich activations.
Loro Piana unveiled the SS24 collection for both Women and Men, embarking on an exploration of the profound connections with Japan. A nation renowned for its abundant culture and unparalleled craftsmanship, Japan aligns seamlessly with Loro Piana’s core values. The collection embodies the graceful fluidity and spirited simplicity that define Japanese attire. In a delightful ode to this cultural convergence, the brand orchestrated a symphony of Japanese-inspired experiences, nestled in the very heart of Milan. From the 22nd to the 23rd of September, Via dei Giardini’s kiosk metamorphosed into a petite Japanese bakery, adorned with traditional architectural elements from the Land of the Rising Sun.
Santoni took us to a lavish neoclassical former residence adorned with frescoes & 17th century tapestries.
If you’ve yet to experience the Palazzo Cleirici’s grandeur in Milan, now is your opportunity, as Santoni has chosen this exemplar of pure Italian Baroque architecture as the backdrop for unveiling their latest SS24 collection. The outcome? An enchanting, inspirational spectacle, and then more.
La Double J invited us to enjoy a ride or two with some Feria fever.
La DoubleJ’s Milanese presentation took over Milan’s storied Porta Nuova. The setting was transformed into a whimsical wonderland, complete with a carousel in full swing, colossal custom-made curtains that defied conventional proportions, and a remarkable ensemble of women hailing from the brand’s global community. These extraordinary individuals, some voyaging from the farthest corners of the world, willingly enlisted themselves to partake in the live, living canvas that unveiled the collection. This, at its heart, is a jubilant celebration, a jubilation that finds its expression in the language of prints, an affirmation of empowerment, a joyful dance of playful spirit, and an acknowledgment of the unmatched artistry inherent in Italy’s extraordinary artisans.