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Celebrating 25 years of Dubai Summer Surprises
This year’s edition marks a milestone, so you know there’s plenty you won’t want to miss…

The annual Dubai Summer Surprises (DSS) is back for its 25th year! We’re all looking to make the summer holidays just a bit cooler this season and this Jubilee year is bringing an action-packed calendar to the sizzling metropolis, with an even more generous range of entertainment and offers than ever before. Running from July 1 to September 4, we’ve rounded up an essential guide to kick off the city’s highly anticipated summer shopping extravaganza.

Promising all-around summer entertainment for you and the whole family, DSS is bringing back many of its popular festivities and fun elements such as Movie Magic at Reel Cinemas (get immersed in action-packed thrillers and classics) and a host of live concerts and performances, music events and decorative lighting installations throughout the city.

Here’s what you shouldn’t miss:


The opening weekend is NOT to be missed with the 25 Hour sale at Majid Al Futtaim Malls, where you can bag bargains at some of your favourite stores including SuperDry, Seddiqi & Sons, Puma, Massimo Dutti, Lululemon, Levi’s, Kiko Milano, Harvey Nichols, Dolce & Gabbana and plenty more.

This year, DSS is also revisiting your chance to become a ‘SHARE Millionaire’ with Majid Al Futtaim Malls. If you spend AED300 or more, you can enter the draw to become one of the weekly lucky winners of AED 1 million SHARE points each. That’s worth a whopping AED100,000 to shop for items straight out of your wishlist.

In case you needed another reason to spend, x Club Apparel | 247 | DSS Vat On Us Week returns! Club Apparel Brands across the city and on are offering shoppers further discounts on their DSS sale prices. From July 4–10, shop ‘til you drop at participating brands including Birkenstock, Levi’s, Rituals, Charles & Keith, Crocs, Aldo, Dune London, LC Waikiki, Havaianas and plenty more. The best part? VAT is on them! *Terms & Conditions apply


Also, the DSS 24-Hours Surprise is set to position Dubai as the #1 destination choice for the best holiday and staycation deals of the summer, and this season, save big at any of the participating hotels during the duration of the festival. Saving is made simple with offers starting from 25% off. If you’ve always fancied a stay at Armani Hotel, The Palace Downtown, The Address and Atlantis the Palm Hotel & Resort (to name a few), NOW is your chance.


If shopping and staycations aren’t really your thing, DSS is pointing you in the right direction because former One Direction star, Louis Tomlinson, will be wowing the crowds at the Coca-Cola Arena on July 2 as part of his Walls World Tour. Warm up your chords as you get ready to sing along to his hit songs, ‘Walls’, ‘Always You’ and ‘Back to You’.

Shuffle over to Dubai Festival City Mall, Mall of the Emirates, City Walk, City Centre (Mirdif and Deira), Mercato, Ibn Battuta or Circle Mall to take part in roaming entertainment such as the DSS Carnival Parade and meet everyone’s favourite characters, Modesh and Dana. Also, make sure to tune into the opening of Dubai TV’s Modesh show packed with games, competitions and a chance to win great prizes for all.

Want to get transported into another world? Movie Magic is waving its wand to leave you immersed by action-packed films and classic movies. Watch out for titles such as Back to the Future, Chronicles of Narnia: A Prince Caspian and many more. And that’s not all.

On schedule, Movie Magic’s activations and promotions include a slew of live performances, special F&B combos, fun competitions such as ‘Lucky Seat’ and ‘Scratch & Win’, and more.

From unbeatable sales and offers to prizes galore and more, why not stay and play in the city this summer? We’ll see you there!

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