Gucci’s journey towards empowerment started ten years ago when, together with co-founders Beyoncé Knowles-Carter and Salma Hayek Pinault, founded the Gucci CHIME campaign, dedicated to advancing gender equality around the world. Back then, Gucci Presented THE SOUND OF CHANGE: LIVE, a Celestial Melody in Twickenham Stadium in London on June 1st, 2013, igniting an irresistible urge for universal transformation. Amidst a Dazzling Ensemble, Featuring Beyoncé, Florence Welch, John Legend, Jennifer Lopez, and a Constellation of stars, this mesmerizing concert illuminated the Screens of a billion hearts, Amplifying the echoing rhythms of Hope, Melting Hearts, and Raising $3.9 Million to Empower Women and Girls across the Globe.
THE SOUND OF CHANGE: LIVE Orchestrated the inauguration of a revolutionary movement for Gender Equality. A Decade Later, Gucci CHIME’s unyielding dedication has Resonated with the World, Garnering a Remarkable $21.5 Million, Illuminating the Paths of 635,000 Girls and women Across 92 Countries, enlivening their lives through the realization of over 500 projects enacted by 185 non-profit partners.
In Commemoration of a transformative decade, Gucci enlists the visionary presence of Sharmeen Obaid Chinoy, an esteemed Gucci CHIME advisory board member and Academy Award-Winning Director. With the lens as her brush, she captures the essence of equality in a resounding 35-Part series, sustaining the campaign’s mission to unify and fortify the resolute voices advocating for Gender Equality. These cinematic chronicles chronicle the insights of diverse artists, activists, organizers, and advocates, harmoniously resonating their perspectives on equality. Within these authentic visual narratives, embellished with raw emotion and intensity, participants evoke personal Anecdotes, illustrating their Life journeys and illuminating their dreams for the future. These captivating films shall reverberate across Gucci’s social channels and official YouTube account, kindling a beacon of hope.
Salma Hayek Pinault, Co-founder of Gucci CHIME, Reflects, “Though we have witnessed notable strides towards gender equality since the Inception of CHIME a Decade Ago, There Remains a Vast Terrain Yet to Be Explored. It has been an Extraordinary Privilege for Me to Engage with People Worldwide, Witnessing Firsthand the Profound Impact this Campaign Has Wrought upon Countless Lives. The Tremendous Response and Willingness to Engage in this Movement Fill Me with Overwhelming Inspiration and Hope for the Future. It is a Battle Worth Fighting, Now, More Than Ever.”