Just last week it was announced that British “It” girl Alexa Chung had been tapped by L’Oréal Professionnel to front its new campaigns for 2018, and over the weekend the brand revealed yet another new ambassador.
The campaign will be titled ‘The Comeback’ which is particularly fitting given Ryder’s stellar return to the top of her field following her fall from grace in 2001. The campaign will serve to reposition the French brand’s haircare lines and to promote healthy, undamaged hair.
Anne Marie Nelson-Bogle, the Senior Vice President of Marketing, told WWD, “Everyone does love a comeback and we will be communicating that damaged hair deserves one too.”
The first TV commercial for the campaign will air during the Golden Globes ceremony tomorrow morning (5am local time, GMT +4), followed by print, social and digital ads in the months to come.