Sustainability and the all-organic approach has been ruling the fashion scene for a quite a while now, with the most recent announcement being that contemporary, cult-status label Reformation is promoting the re-using and reselling of its fashionable pieces.
Now, the holistic and wellness direction is making a strong mark in the beauty industry with brands such as Neom Organics, Bobbi Brown’s Evolution_18 label and Nudestix, injecting simple, clean and all-natural ingredients into its skincare and makeup collections.
Now, regional concept store and healthy food stop Comptoir 102 is set to introduce a dedicate beauty corner next month.
Following one of the brand’s core philosophies to offer only natural, organic and unique products to its consumers, the beauty corner will exclusively host a range of skincare, haircare and make-up, creating the ultimate one-stop shopping experience for any beauty enthusiast.
As for what brands you can expect to find? Noto Botanics (vegan and cruelty-free full body cosmetics), Odacite Skincare (whose profucts are free from toxins and use the highest quality of ingredients), Root Science (a renowned Icelandic brand), Brooklyn Beach and Davines.
Speaking of natural products, earlier this week to coincide with Earth Day, four fashion insiders listed their favourite natural beauty products that are as green as they are guilt-free.
Paloma Jonas, who is Valentine NYC’s Co-Founder, handpicked the super moisture-heavy Kosas lipstick and Aesop’s Rejuvenate Intensive Body Balm whilst Neada Jane Deters, the Founder of The Fold Creative, chose Ilia’s Sheer Vivid SPF 20 and its Limitless Mascara, as well as the Saje Stress Release Oil.
Laura May, the Founder and Creative Director of Nagnata, prefers Skin Food Serum by Australian brand, Passionate Skin Care, as it includes ingredients such as hemp, jojoba, rose hip and manuka oil, whilst model Jessica Mau lists Living Libation’s Sea Buckthorn Best Skin Ever and Ojai Dirt Candy’s CBD Face Moisturiser, as her best natural beauty products.
Also, on the topic of eco-friendly products, discover our edit of six ethical brands you need to shop now.