After creating more than 2,000 videos as glamlifeguru on YouTube for almost 10 years, amassing a whopping 9.73M subscribers to her channel, beauty guru Tati Westbrook is finally giving fans what they’ve been asking for: her very own makeup brand, Tati Beauty.
Tati took to her YouTube channel to announce the highly anticipated launch, revealing that she’s been working on her cosmetics line for quite some time promising to deliver fans “30 collections” very, very soon. In the video she reveals the first Tati Beauty item is an eye shadow palette featuring 24-pans, with six colour stories each offering four various finishes ranging from glitter to matte. Formatted to match different skin tones, the bold palette is also vegan, paraben free and cruelty-free.
Tati opened up to her 2.9 million followers on Instagram, revealing the motivation behind the new launch. She wrote, “Sometimes reaching a dream means a new story is just beginning. I’m grateful to still hold the same passion for makeup nearly a decade & 2000 videos later. To my subscribers, you have kept me inspired through it all… at every high & at every low, I have felt you telling me to focus on what I love… & to always keep going. This is for us.”
The beauty guru is just one of several other YouTube personalities who have launched makeup brands in recent years, the list including Christen Dominique’s Dominique Cosmetics, and OG YouTuber Michelle Phan’s Em Cosmetics to MannyMUA’s Lunar Beauty.
Tati Beauty is available for purchase at tatibeauty.com
Now, find out more about Mario Dedivanovic and KKW’s second collection drop.
Text by Dina Kabbani