Remember the good old DASH days, when Kim, Kourtney and Khloé Kardashian worked side by side running a boutique empire across the USA? Well, although there’s no sign of reviving the family retail brand that shut down in 2018, the trio is back once again working together on a business project once again. The Keeping Up with the Kardashians reality stars have unveiled the new Diamonds Collection, a set of three fragrances set to drop on November 8th.
Taking to Instagram, Kim said “I’m so excited to announce the new @kkwfragrance Diamonds Collection by Kourtney x Kim x Khloé!!! This collection is really special because it’s the first fragrance collaboration I’ve done with Kourtney and Khloe for my line. Each of the fragrances really capture us individually. My scent is fresh and floral and becomes warmer as I wear it throughout the day. I can’t wait for you guys to smell how amazing these scents are!!!”
The trio unveiled glamorous images from the campaign shoot on their different social media accounts, the images showing all three sisters holding a massive perfume bottle clad in a pastel curve-hugging catsuit and sporting big bombshell curls. While Kim and Kourtney kept their natural deep brunette colour, Khloé looked nearly unrecognisable ditching her usual platinum blonde locks for chocolate brown curls.
The newly-brunette bombshell revealed that working with her sisters on this project felt “so inspiring,” describing her scent as “feminine, sexy and strong.” She continued, “It’s such a dreamy scent with a mix of sweet florals and musk that can be worn from day to night. I’ve been wearing this non-stop and love it more and more every day.”
Kourtney on the other hand wanted to create something that matched her classic, playful vibe, giving fans a sneak peak at the notes she chose for her fragrance which included Golden Berries, Jasmine and Vanilla. As for Kim, she stated that her fragrance is all about fresh and floral aromas and “becomes warmer as I wear it throughout the day.”
The new collection comes hot off Kim and half-sister Kylie Jenner’s first collaboration for KKW Fragrance back in August, which featured a trio of scents inspired by Jenner’s signature pout.
The KKW Fragrance Diamonds Collection launches on November 8th on kkwfragrance.com
Now, discover refined simplicity and glamour at the heart of Chanel’s new holiday collection.
Text by Dina Kabbani