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Rosie Huntington-Whiteley launches beauty website, Rose Inc.

All about insider beauty content
After teasing the launch for a few days, Rosie Huntington-Whiteley has finally revealed what Rose Inc. is all about...

Earlier this week, Rosie Huntington-Whiteley launched a new Instagram page for something called Rose Inc.. At the time, we believed it to be a new cosmetics line from the model however it turns out that it’s in fact a website dedicated to all things beauty. 

Writing about her newest venture on the site, Rosie explained that it is her “way of sharing everything I’ve gleaned from over the years” including “timeless makeup tricks that instantly make you feel better about yourself, products and regimens that can get you glowing, ways to turn a bad hair day into a great ponytail day or what to do when dinner with friends calls for the perfect glam look.” Rosie also promised that the site will include “a glimpse into some of my friends’ makeup bags.” The first friend is Sir John — that’s right, the man responsible for Beyoncé’s epic Coachella look

One of the first interviews on the site is between Rosie and makeup artist Katie Jane Hughes — and Rosie dishes some of her all-time favourite products, naming Nars’ Radiant Creamy Concealer, Tom Ford’s pressed powder, Chanel’s Soleil Tan de Chanel bronzer and Rosie for Autograph’s Camisole Blush cream blusher as her ultimate top five. 

The website’s tagline is “beauty from the insider out” and will all of Rosie’s years in the makeup chair, we’re certain we’re going to pick up a tip (or 10) to put to good use in the near future. 

Now, find out more about Valentino and L’Oréal’s new beauty collaboration