Be in the know and join our inner circle of style mavens, innovators, art lovers and tech-aficionados.

Google reCaptcha: Invalid site key.

Jennifer Lawrence fronts Dior’s new fragrance, Joy

The brand's first new fragrance in almost 20 years
Dior fashion muse Jennifer Lawrence is now the face of its newest fragrance creation, Joy...

It’s a well-known fact that Christian Dior makes beautiful fragrances. Up until now, the brand has released new scents under its two fragrance umbrellas: Miss Dior and J’Adore Dior but overnight, the French fashion house revealed a brand new scent that’s unlike any of its predecessors. It’s also particularly special given that it is the maison’s first new scent in almost 20 years. 

Called Joy by Dior, the scent has been brought to life by French perfumer Francois Demachy, who incorporated zested bergamot, mandarin, Grasse rose, jasmine, sandalwood, cedar, white musk and patchouli, into the beautifully-crafted pink packaging that houses the new eau de parfum. 

When it came down to who would be front the maison’s latest fragrance, Dior tapped a longtime friend of the house, Jennifer Lawrence.

Previously seen fronting the brand’s ready-to-wear and handbag campaigns, JLaw’s new campaign role sees the award-winning actress sitting poolside and embracing the joy of the new scent. Take a look here…


Dior’s new Joy by Dior fragrance will be available at all leading beauty counters, including Sephora Middle East, from September. 

Now, take a look at why Jennifer Lawrence will be taking a year off acting