Adam Levine is a man about town in the beauty industry.
After he was revealed as the face of YSL’s new fragrance, Y Eau de Parfum, last year, the musician has now got a brand new new gig to add to his portfolio as the Maroon 5 singer has been named as the newest face of L’Oréal Paris.
Levine was named the new face of the beauty giant earlier this morning and what we know so far is that he’ll be fronting the brand’s signature Hydra Energetic line for men. The line targets men aged 30 and up, and the Grammy award-winner (who is the first musician to sign with L’Oréal Paris Men Expert) will be captured in a worldwide campaign, set to be released in the next few weeks.
According to WWD, Pierre-Emmanuel Angeloglou, L’Oréal Paris’ Global Brand President, said: “Adam Levine is one of the greatest musical artists in the world, an icon that reaches all generations as the lead singer of Maroon 5. The unlimited energy he brings to his performances and life makes him a powerful spokesperson that embodies our vision of the modern Men Expert man.”
Make sure you stay connected to Buro. Middle East for the first glimpse of the campaign.
In the meantime, find out who L’Oréal Professionel named as its first Arabic ambassador.