Currently at the forefront of the luxury jewellery sphere, Bvlgari continues its worldwide expansion with the launch of a new e-commerce platform, purely dedicated to the UAE.
With the current pandemic, consumers are still not content with a journey to the mall and with Bvlgari’s new e-shop, you can have an exclusive 360 degrees experience with the same level of service excellence delivered in its boutiques — without leaving your home.
The platform includes a client-centric approach and you’ll be able to experience product images in 3D, augmented reality, free shipping and flexible delivery, too.
To celebrate the launch, the Roman jeweller launched a captivating campaign that highlights the regional community.
Friends of the brand including Saudi singer and actress, Aseel Omran; Saudi designer and presenter, Alanoud Badr; Emirati entrepreneur, Mthayel Al Ali, and Emirati influencer, Nouf Al Tamimi, fronted the e-commerce campaign.
Speaking of the new e-commerce platform in the UAE, Bvlgari’s CEO Jean-Christophe Babin said: “E-commerce must be an engaging and exclusive 360 degrees experience, offering the same service of excellence delivered in a Bvlgari boutique. Not to mention the complementarity of the website with the Boutiques in terms of contents and information. With the Covid-19 our e-shop has become our number 1 store worldwide with a growth exceeding 100% and we believe it will reinforce its leading position after Covid-19, as it has been an accelerating factor. The key to this success lies in its smooth interconnection with the “physical” boutique and the other digital channels — therefore, in our coherent omnichannel approach and total alignment of Boutiques associates and consumer care advisors”.
Discover the new platform on bulgari.com. Have your credit cards at the ready!
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