STRUCTURE.
This summer, I am drawn to the bold, structured silhouettes that mirror the architecture
of London’s Barbican alongside the spiritual aesthetics of Serbian monasteries like
Gračanica and Žiča. Wearing these structured pieces during the warmer months
emphasizes a powerful statement—a perfect reflection of strength paired with
spirituality in my designs.
TEXTURE.
I am fascinated by the different textures that are the main focus of our SS24 collection.
Imagine the feel of cool, sand-washed silk satin and finely pleated taffeta against your
skin, perfect for hot summer days. I love combining shiny panels with the softer touch of
silk wool mélange. This blend not only looks stunning but also feels wonderful, making it
ideal for summer.
COLOUR.
Our collection features a beautiful range of colors, from soft blush-pink and light-mauve
to vivid fluorescent pink and limon. These shades are inspired by the beautiful colors
found in nature and the calm hues of ancient artworks. I believe wearing color can lift
your mood or give you a sense of peace.
MASCULINE SHAPES.
Our SS24 collection highlights sharp, tailored styles that are perfect for a bold look. We
featured structured jackets and crisp trousers that are stylish yet practical for warm
weather, thanks to their lightweight materials. I feel that masculine styles offer a
sophisticated touch to every outfit, combining a clean, strong look with comfort.
PRINTS.
This summer, I’m really excited about the custom prints in our collection. Prints are
wonderful because they infuse clothing with vibrant energy including a ‘stand out
feature’. Also, prints showcase our personalities in bold, expressive, playful ways!
ALSO READ: STILL OBSESSING WITH SALIM AZZAM’S FW24 FASHION FILM FEATURING THE MAYYAS.
