Ever since Elon Musk acquired Twitter for a whopping $44 billion, it’s been a chaotic takeover of the social media platform. From immediate layoffs to fired executives, the transformation of the company isn’t headed towards a positive direction and his vision for the site is gaining the concern of users, as well as fashion brands with Balenciaga being the first to ice out the social media platform.
Now, it seems like the Twitter owner is launching a new colour-coded scheme as part of its paid Verified system, set to launch on December 2. So, what this means is that Twitter Verified will now utilize different colours rather than just the traditional blue check, with gold checks representing companies, grey checks for governments and blue checks for individuals, regardless of whether they are considered celebrities. Musk added that “all verified accounts will be manually authenticated before check activates” and that the new system is “painful, but necessary.”
Prior to this new move, Twitter Verified allowed any user to have a blue check — usually meant for accounts that were officially used by big names — next to their name for $8 USD a month, however, this was halted when an aborted attempt at overhauling verification flooded the platform with a chaotic stream of imposter accounts.
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
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