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Let's get virtual!
Image from Dolce & Gabbana.
Here’s where our avatar is going next.

In 2022, we’ve seen immersiveness, integrating AR/VR to e-commerce and retail from a more engaging and fulfilling customer experience, meaning, the same digital garment can be used in a video call, digital game or social media. We’ve also seen AI becoming more accessible and used to enhance the fashion design process. BUT, whether we like it or not, the digital world can’t stop and won’t stop…2023 sees the first ‘MALL OF THE METAVERSE’ as Dubai launches the first ever shopping mall and we can’t wait for our avatar to visit!

So if you’re one of those digitization fanatics who would love to try a digital shopping spree, entertainment and leisure offerings, you can find the Mall of the Metaverse in Majid Al Futtaim’s Decentraland, one of the most up to the minute metaverse platform as part of the UAE’s several advancements and strategy that aims to support 40,000 virtual jobs and $4billion to its economy in five years.

According to Khaleej Times, Fatima Zada, Director of Omnichannels and Digital at Majid Al Futtaim Shopping Malls highlighted how there has been an increased demand for digital experience in last few years and added: “We work to leverage behavioral science and data to deliver customers what they want and desire. Our swift consumer observations, followed by an action plan and a series of testing stages, has now led to a fully-fledged project that is a step ahead of online shopping — Mall of the Metaverse.”

What other digital retail experiences do we expect to try soon? We let 2023 decide!