Amid the current pandemic, Valentino are giving its users and loyal fans around the world a sense of its community through a new digital series on its official Instagram account, @maisonvalentino.
The new project, titled #ChezMaisonValentino, will see a slew of international renowned singers and poets take over the social media account for special acts, live discussions, virtual concerts and more.
The project — which explores the values of beauty, joy, fantasy, passion, inclusion and romanticism — will kick off with Alicia Keys and then Rupi Kaur.
“I have realized how stronger we have become through connections within our own community. I wanted to share with you these unique performances to be connected by our emotions,” said Pierpaolo Piccioli.
The first episode of #ChezMaisonValentino will kick off tonight (10PM CET/12AM local time) with Alicia Keys taking over Valentino’s Instagram account.
Now, discover Valentino’s exclusive capsule collection for the Middle East.
