Last month, Kourtney Kardashian released a cryptic Instagram post announcing the upcoming launch of her new website, Poosh. Save for a NSFW photo, the reality TV star revealed nothing about what we could expect from the site. Until now, that is.
Overnight, the eldest Kardashian officially unveiled the new site which is dedicated to all things beauty, home, motherhood and food. In a press release, she wrote, “People are constantly asking me how I do it all, from being a single mum to working full-time to still maintaining a social life. I get endless questions about food, kids, beauty and fashion, so I decided to create Poosh, a curated experience and a destination for modern living.”
The website’s name comes from the nickname Kourtney calls her daughter, Penelope, and the site is inspired by the six-year old. “As the epitome of the Poosh girl, [Penelope] plays by her own rules, colours outside the lines and celebrates life with an infectious confidence and ease.”
In addition to the helpful tips and tricks shared by the KUWTK star, the site will also have an e-commerce function through which readers can buy products directly from the site. Could the Kardashians be coming for Gwyneth’s Goop empire? Time will tell.