In a groundbreaking move set to redefine the landscape of football in Saudi Arabia, adidas and Al Nassr Football Club have officially inked a monumental three-year partnership. The agreement, slated to kick off from the 2024/25 season onwards, sees adidas stepping into the role of the club’s official kit partner, gearing up all teams and staff under the expansive Al Nassr umbrella with its signature sportswear.
This alliance, solidified in a comprehensive apparel agreement, marks a pivotal moment for both entities. For adidas, it underscores an unwavering commitment to fostering football excellence in the Kingdom, aligning seamlessly with Al Nassr FC’s profound ambitions to push the boundaries of the sport nationwide.
Bilal Fares, the Regional General Manager of adidas, expressed sheer enthusiasm about the collaboration, emphasizing its significance in shaping the future of Saudi football. “We are thrilled to announce the partnership between adidas and Al Nassr FC,” stated Fares. “This partnership represents two entities committed to shaping the future of football in Saudi Arabia.”
He further elaborated on adidas’ role in providing cutting-edge sportswear technology to Al Nassr, highlighting the broader scope of the partnership beyond mere outfitting. “With a comprehensive apparel agreement covering all teams and staff, we are not only outfitting a football club; we are empowering a movement,” Fares added.
CEO of Al Nassr Football Club, Mr. Guido Fienga, echoed Fares’ sentiments, emphasizing the partnership’s potential to magnify the club’s global impact. “As we join forces with adidas in this exciting partnership, the scale and resonance of Al Nassr, both adorned with the iconic adidas three stripes, magnify the global impact we can achieve,” Fienga remarked
Fienga highlighted the collaborative spirit driving this partnership forward, underlining the shared ambitions of both adidas and Al Nassr FC to establish the club as a football powerhouse, not only within the Kingdom but also on the international stage.
This partnership serves as a strategic move by adidas to bolster its efforts in advancing football across Saudi Arabia. Building on last year’s significant partnership with the Saudi Arabian Football Federation (SAFF) and other notable collaborations within the Kingdom, this alliance with Al Nassr FC further solidifies adidas’ commitment to elevating the sport’s status nationwide and beyond.
With adidas and Al Nassr FC joining hands, the future of Saudi football appears brighter than ever, poised to usher in a new era of excellence and innovation on the pitch.