Earlier this week, British footwear designer Sophia Webster announced that she would once again partner with Puma on a range of footwear and ready-to-wear styles and now, a fellow London Fashion Week participant is also taking a stroll down the activewear path.
Emilia Wickstead announced the launch of her debut activewear collection overnight and although far more functional than her traditional ready-to-wear pieces, the 12-piece strong collection carries all the hallmarks of the brand (namely gorgeous floral prints in an array of hues) we’ve come to know and love.
The collection, done in collaboration with Bodyism, features sports bras, leggings and hoodies amongst other things, and the pieces are named after Wickstead’s friends and loyal customers including Karolina Kurkova, Liv Tyler and Sienna Miller. Plus, Arizona Muse (who is set to launch her own eco-friendly clothing line) appears as the face of the campaign.
See the first pictures below…
The designer described the collection as being “fun and exciting yet unexpected” and “inspired by the strong feminine personalities that embody the Emilia Wickstead and Bodyism brands.”
The collection is now available to shop at Bodyism.com.
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