Now more than ever, togetherness is considered a jewel. And that’s exactly what Cartier wanted to bring to the forefront as a core belief during the Holy Month of Ramadan. Celebrating the month-long values of togetherness, generosity and sharing, the Maison gathered friends from the region to take part in an exclusive short poetic film that beautifully embodies the spirit of Ramadan.
Featuring Fatima Al-Banawi, Abdulla Al Kaabi, Ramla Ali and Moath Alofi, friends of the Maison are captured individually walking through a magical desert landscape before coming together to celebrate, in harmony. Marking a moment where the community comes together, imbued with the soulful essence of the Holy Month, Fatima Al-Banawi’s captivating voice recites a special poem she wrote as a special tribute for the occasion.
Watch the short film below…
“As Fatima Al-Banawi says so beautifully, this is an important and precious time to come together, to celebrate and to share treasured moments with loved ones,” says Sophie Doireau, Chief Executive Officer of Cartier for the Middle East, India and Africa. “Her poem, brought to life by our Friends of the Maison, serves as a reminder that we are better together, working as one, towards a shared commitment to communities.”