Net-a-Porter transformed the scope of online shopping and proved that in fact, you can experience luxury service online whilst getting your hands on a curated selection of 800+ of the world’s best designer brands. Recently, the leading e-commerce platform launched a dedicated fine-jewellery and watches section with an aim to further the luxury watch shopping experience, and with that being said, has announced a strategic partnership with Watches & Wonders.
Both Net-a-Porter and Mr Porter will use its global platforms to celebrate Watches & Wonders’ watchmaking excellence by launching inspiring editorial, detailed product curation and new brand launches of fourteen watchmaking maisons including Cartier, Hermès, IWC Schaffhausen, Jaeger LeCoultre, Piaget and Vacheron Constantin.
Providing an international platform for the most exceptional timepieces, Mr Porter will host a selection of creations from Panerai, Ulysse Nardin, Bovet, Cartier, HYT and plenty more.
In anticipation of the celebrated campaign, the partnership will also introduce a number of new website enhancements including an improved size guide and the addition of trend-driven, occasion-based and material filters.
“We are pleased to announce this unique partnership between Watches & Wonders and NET-A-PORTER and MR PORTER,” says Matthieu Humair, CEO of the Fondation de la Haute Horlogerie. “It brings together selected partner brands of the Fondation de la Haute Horlogerie alongside exclusive content to create a new channel for Fine Watchmaking.”