Whilst it used to be that jewellery houses across the globe (whether large or small) would guard their designs from hitting the internet, it seems that brands have realised how much of an importance online presence is today.
Net-a-Porter, specifically, furthered its commitment to the jewellery category by launching an invitation-only digital jewellery space, EIP Privé (of which, we spoke to Global Buying Director, Elizabeth von der Goltz about), and now, the leading e-commerce platform have dedicated an exclusive digital pop-up for Tiffany & Co.
The online destination launched a colourful new extension of Tiffany T — Tiffany & Co.’s signature collection embodying confidence, intention and modernity.
Beautifully crafted in 18k yellow, white and rose gold, the colourful extension of the iconic Tiffany T collection comes complete with rich stones (think turquoise and black onyx), as well as mother-of-pearl.
A testament to Tiffany’s legendary craftsmanship, stones and mother-of-pearl are expertly cut to bring out their beauty and colour, followed by being hand-set by master artisans.
Perfect for wearing separately or together, the iconic T form jewellery makes the perfect statement.
Speaking of the new pop-up, Goltz said: “We are so excited to pre-launch the new Tiffany T designs exclusively at Net-a-Porter. This iconic fine jewellery house truly resonates with the Net-a-Porter customer, and these new styles are the perfect treat for yourself or gift for a loved one.”
Select styles from the extension of the Tiffany & Co. T collection will be available on Net-a-Porter.com from now to November 1, and exclusive to Net-a-Porter until August 15.