Tiffany & Co. has just released its latest holiday campaign and its main message besides the best gifting ideas for your loved ones is that it’s okay to dream.
The American luxury jeweller tapped a slew of celebrities including Zoë Kravitz, Naomi Campbell, Xiao Wen Ju, Karen Elson and Maye Musk to front the new campaign and it showcases the brand’s wonderland, courtesy of Kravitz’ unexpected turn down the rabbit hole.
Called Believe in Dreams, the campaign features Kravitz as a Tiffany salesperson whose wonderment sends her into a whole new world of Tiffany with the brand’s signature collections including Paper Flowers, Hardwear, Tiffany T, Return to Tiffany and Tiffany Keys adorning the campaign’s surrealist setup — all to Aerosmith’s classic Dream On.
Kravitz is then led to a tea party hosted by Campbell (who just fronted Burberry’s holiday film, too) and even highlights pastries from the jeweller’s Blue Box Café in New York.
Watch the campaign here…
Speaking of the campaign, Chief Artistic Officer Reed Krakoff said in a statement: “The holiday season is a time of year when more than ever, we’re inspired to dream. At Tiffany, our artisans work to create magic and beauty in every piece. We created this film to bring their artistry to life and capture the spirit of a Tiffany holiday where anything is possible.”
Now, read our interview with Emirati designer Noora Shawqi on her debut jewellery collection.