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Bvlgari’s new ‘Mai Troppo’ campaign is a celebration of life, fronted by an even more lively cast

Paying homage to never having too much
See Rome’s dedication to decadence through the lens of Bvlgari…

The Eternal city has always served as the main source of inspiration for Bvlgari, and rightfully so as the city’s monuments and architectural treasures have been beautifully translated into the brand’s jewellery codes — with every collection crafted with limitless glamour.

That Roman flamboyant exuberance is very much here and now, and Bvlgari have highlighted that in a new campaign, aptly titled ‘Mai Troppo’— where more is never too much.


An ode to life and happiness, the Mai Troppo campaign features three unstoppable icons that share with Bvlgari the same unapologetic approach to life: introducing Lily Aldridge, Naomi Scott and Zendaya.

The trio, each leading women in their respective fields and muses of the jewellery house, steal the spotlight dripped in Bvlgari’s most iconic collections — think high jewellery ranges Serpenti, B.Zero1, Fiorever and Divas’ Dream.

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Emanating Roman exuberance in Bvlgari High Jewellery, the diverse cast is captured through the lens of Swedish director and photographer Johan Renck as their multifaceted personalities are seen throughout the streets of Rome.

A mesmerising marriage of artistry and muse, the women each embrace Mai Troppo!

Now, discover Bvlgari’s Ambush launch starring Bella Hadid.