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Margot Robbie is the new face of Chanel’s J12 watch campaign

It's all about seconds
Margot Robbie officially joins the faces of the iconic CHANEL J12 watch campaign...

Gabrielle Chanel was a woman who always believed in her instincts and nothing was more sacred than the seconds it took for her to trust in them – that moment where decisions are made. 

That’s when Chanel’s J12 watch was born. Born for the milestones and the perfect companion to count your seconds. 

Fronting the J12 campaign is a new face that couldn’t have been a more perfect fit. Margot Robbie now joins a celebrity line-up of faces that include Ali McGraw, Carole Bouquet, Naomi Campbell, and Claudia Schiffer – who each share their personal experiences about a second that changed their lives and the stories of seconds that shaped their lives. 

“It feels incredibly special to be alongside such inspiring women in this campaign,” Robbie says in a statement. “Embodying the J12 watch to me is acknowledging and appreciating time.”

Now, take a look at Chanel’s Spring-Summer ’21 collection