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TAG Heuer’s new Formula 1 edition watch is about to rock your wrist

Art attack
Now this is a fun collab. TAG Heuer and street artist Alec Monopoly have come together to launch a new design in the Formula 1 collection. Available now in the UAE...

You’ve got to hand it TAG Heuer for always thinking outside the box. For a brand that has been in existence for over 55 years, they’re not short of new ideas. It’s a given that the brand’s history and heritage are continually celebrated like with this exhibition that was showcased in Dubai last year. But, they’re also keeping with the times…

Street artist doyen Alec Monopoly has splashed his colourful talents on a new model for the Formula 1 collection which is so modern art meets watch coinnoisseur. 


Here’s the low down: 

– The TAG Heuer Formula 1 wristwatch features the little banker called Monopi wearing a red bandana over his face and throwing green cash across the dial.

– You’ll find Alec Monopoly’s signature in the background in yellow, blue and red.

– The 41 mm Formula 1 model is presented on a black rubber strap.

–The sporty watch features a stainless-steel unidirectional bezel with a black PVD coating that is engraved with a 60-minute scale. 

So if you feel like standing out…

Available now in the UAE

Now, see Louis Vuitton’s latest Tambour Horizon watches