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JAEGER-LECOULTRE UNVEILS THE LATEST ADDITION TO ITS ROSTER OF GLOBAL AMBASSADORS: LEGENDARY LENNY KRAVITZ.

It's time to rock.
Lenny Kravitz, whose multifaceted career as a musician, songwriter, producer, actor, designer, and photographer perfectly embodies the innovative spirit and artistic excellence that the Maison has championed for over 180 years.

From the very outset of his artistic journey, Lenny Kravitz has fiercely championed originality, blazing his own trail and remaining steadfast in his creative vision. Given the striking parallel between his artistic philosophy and that of Jaeger-LeCoultre, the relationship with the Maison was a natural fit, as he explains: “For creators, the most crucial aspect is finding their own voice, staying true to their vision, and being receptive to new ideas.”

Having nurtured a love of watches from a young age, when he was captivated by his father’s collection of chronographs, Lenny admits that Jaeger-LeCoultre holds a special place in his heart: “There’s something about the way they combine masterful craftsmanship, design, and functionality in their watches that truly resonates with me.”

One of Lenny’s preferred timepieces is the Reverso, which he teamed with a black silk jumpsuit and layered jewelry for his electrifying performance at the 2023 Oscars ceremony. A veritable icon of design, the Reverso is the perfect complement to a man whose innate sense of style was recently recognized by the Council of Fashion Designer of America (CFDA) with the coveted ‘Fashion Icon’ award. Melding bohemian 70s influences with classic rockstar staples and forward-thinking statements, Lenny’s nonchalant elegance renders even his boldest ensembles timeless and effortless.

ALSO READ: THE ULTIMATE INSIDER’S GUIDE TO THE MET GALA 2023: UNVEILING THE SECRETS AND SURPRISES OF FASHION’S MOST ICONIC NIGHT.