Swarovski’s ‘Collection One’ marks a new era at the brand

Swarovski turns a new chapter with Giovanna Engelbert, who is now at the helm of as Global Creative Director...

To celebrate 125 years of excellence, Giovanna Engelbert introduced a dramatically fresh new vision to leap Swarovski into the future.

Officially making her debut with ‘Collection One’, the newly-appointed Creative Director crafted a collection that offers a new dimension of Swarovski – think brighter colours, statement styles and interesting cuts. Staying true to Swarovski’s heritage, the collection continues to pop with elegance all whilst not making a statement. 

"https://player.vimeo.com/video/562376486"

Now, discover Swarovski’s highly-anticipated pop-up at Mall of the Emirates.

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