In conjunction with World Earth Day, Ralph Lauren released a new iteration of its classic Polo T-shirts with Mother Nature in mind.
Instead of cotton, the reimagined top, named the Earth Polo, is made from thread derived from recycled plastic bottles, and each piece is made from an average of 12 plastic bottles.
The colours are dyed in an innovative process with zero water involved. Apart from the positive impact it has for the environment, First Mile (the organisation that is in partnership with the iconic American brand in producing the Earth Polo) engages entrepreneurs in low-income communities to collect recyclable plastic bottles, creating job opportunities for the people around.
In a statement released by the brand, its chief innovation officer, David Lauren said, “Ralph Lauren will commit to removing at least 170 million bottles from landfills and oceans, and will convert the use of all virgin poly-fiber to recycled poly-fiber by 2025. Plastic waste is a major issue threatening the environment—we want to be part of the solution and utilise an innovative approach to create something valuable.”
Check out the dreamy collection (available in four colorways: green, white, navy, and light blue) here…
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The Earth Polo is available at Ralph Lauren stores in The Dubai Mall and Mall of the Emirates. Each piece retails for Dhs490.
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