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Watch what went down at the Dior Cruise 2020 show in Morocco

East meets West vibes
Couldn't be in Morocco in person? No problem. Here's Dior's Cruise 2020 collection in detail...

After a pretty miserly weather situation at the last Cruise Show in France’s Chantilly Stables, Dior headed to the ‘good weather guaranteed’ location of Marrakech to present Cruise 2020. 

As you would expect in a colourfully ethnic location like Morocco, the luxury fashion house positioned its new cruise collection at the crossroads of Europe and Africa in its cultural dialogue. 

For this show, Creative Director Maria Grazia Chiuri, accompanied by the anthropologist Anne Grosfilley, the world-renowned specialist in Wax, collaborated with the company Uniwax, in Ivory Coast, where the design studio reinterpreted two of the House’s signature motifs: toile de Jouy and tarot cards, giving rise to a special edition done in 100% African Wax (from cottons grown, spun and printed in Africa).  

The upshot is, Dior are having a fresh new cultural conversation. 

See the show in full here…


Now, here’s what you need to know about the lamentable situation at Sonia Rykiel at the moment