Prada continues to enhance its digital strategy by launching a completely new, re-designed version of Prada.com — the brand’s e-commerce platform and hub for editorial content — and a dedicated platform specifically available in the UAE.
First unveiled last year, the new website reflects the quintessential identity of Prada by offering visitors a chance to discover the Italian brand’s aesthetics, all whilst presenting a unique shopping experience into the Prada universe.
The perfect balance between editorial content and shopping goodies (hurry up and get your list of presents to gift this holiday season), the simple design is also home to the ‘Pradasphere’, a dedicated section that allows you to journey through the brand’s fashion shows, special projects, campaigns, films, events and locations of the Prada universe.
Immerse yourselves in the new e-commerce platform here.
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