Over the years, Okhtein has grown into a celebrity-favourite brand, receiving international acclaim and cult status in just a short amount of time. The Egyptian brand is highly recognised for the craftsmanship, art and fashion that are embedded into the pieces, and in order to move forward, Okhtein has teamed up with Bidayat, an Alsara Investment Group company – also a company founded by Valentino board chairman and Mayhoola CEO, Rachid Mohamed Rachid.
The partnership will offer funding, know-how and access to a global network of industry experts to unlock opportunities for growth whilst Bidayat will act as a catalyst for creatives and entrepreneurs from MENA and Europe, helping to transform great ideas into globally recognised brands. There will also be a continued focus on new product development, Okhtein’s digital footprint and expanding its physical retail presence.
“Okhtein’s approach to blending fashion and art, while celebrating the rich heritage of Egyptian artisans, is remarkable and very much in line with Bidayat’s mission to nurture, enable and connect creative talent,” says Bidayat’s CEO Tugba Unkan. “We look forward to collaborating with Mounaz, Aya, Mohamed and the team at Okhtein to establish the brand as a global leader in premium fashion.”
“As a growing brand from MENA, we are extremely excited to collaborate with a partner that shares common values and understands the unique opportunities and challenges entrepreneurs from the region face,” Mounaz and Aya Abdel Raouf say. “Having a hands-on partner like Bidayat will help us unlock our full creative and commercial potential,” adds Okhtein’s CEO and business partner Mohamed Abdel Raouf.
The pair’s pieces have been carried by the likes of Gigi Hadid and Beyoncé and the brand’s trajectory shows no sign of slowing any time soon.
