It was only last week that fashion fans around the world were queuing outside H&M stores to get their hands on the scintillating Rabanne H&M collection. Now, a week after selling out the stunning collaborative collection, H&M has announced yet another partnership, this time with Danish brand Rotate.
Triumphantly blending daring style, function, and sustainability, the Scandinavian brand has taken the fashion world by storm in five short years of existence. Founded by two best friends, Jeanette Madsen and Thora Valdima, Rotate’s audacious aesthetic has cemented itself in the closets of the fashion crowd. The upcoming Rotate x H&M collection will draw the attention of the masses to the cult favorite brand.
Speaking of the collection, Rotate’s founding duo said, “Partnering with H&M allows us to infuse a touch of modern magic into our classic Rotate styles. Our mood board is brimming with celebratory imagery, elements of Scandinavian glamour, and themes of empowerment and femininity.”
Coming in hot on the heels of the dazzling Rabanns x H&M collection, the Rotate x H&M capsule will feature vibrant partywear. Landing in stores–both online and offline– on November 28th, the Rotate x H&M collection will be available to shop just in time for the festive season.